What to say
What to tell the boutiques who carry you, and the questions they will ask. Bride-facing copy is still being written.
She finds you on social. She goes to your website. She lands on a store locator, and that is where she disappears. You paid for her, and the boutique has a bride walk in that you never knew was coming, with no brand affinity attached to her. That is the moment to lend guidance, before she moves on to looking through another rack of dresses.
Understand her first and you can route her, with context, to a shop that carries the dress she named. She gets a real answer instead of a list. The boutique gets a bride they know something about. You learn where the demand actually is. Nobody in that chain loses.
Lead with this. Do not wait to be asked. Your accounts are working harder than they have ever worked, on a bride who arrives with more references and less understanding than any bride before her. That is not a conversion problem and it is not their fault. Nobody has ever given them anything about her before she walks in.
What changes: a bride arrives having already named the dress she wants to try, said how much guidance she wants that day, and said what she is worried about. A consultant knows before she walks in whether to hover or leave her alone, and which dress to have pulled.
I have never been able to tell you anything about the brides I send you. I am fixing that. When one of mine comes to you now, you will know which dress she came for and what she is worried about, before she walks in.
That is supporting a retailer more deeply. It is the opposite of going around one.
Most of what they assume will be wrong.
- 01
Have you actually shared your link with someone, or only posted it once
- 02
Does your bio link say what she gets, rather than the name of a tool
- 03
Are you ready for the comment replies. That is where most of your brides will come from