Aggregate only
The network
Every bride across Bria, not only yours. Aggregate only, never an individual.
Do this next
Your brides want customization far more than the market does. Use that as the argument for what you cut and keep in the next collection.
Across every bride on Bria
| Brides who want a change to something that exists | 61% |
| Brides who would consider renting or resale | 34% |
| Brides shopping inside six months | 28% |
| Brides who have not booked an appointment | 72% |
| Brides who say they do not know what dresses cost | 41% |
This is the market, not your brides. No figure appears until at least twenty brides sit behind it, and nothing here identifies a bride or another designer.
Your brides against the network
| Want a change to something that exists | 74% vs 61% |
| Would consider renting or resale | 19% vs 34% |
| Shopping inside six months | 31% vs 28% |
Your audience wants customization more than the market does and is far less interested in renting. That is a made-to-order audience, and it is the argument for the next collection.